The Rhino Journal

Mr. President you will see breathtaking landscapes with the endangered wildlife that Africans, American Rhino and our customers are working so hard to protect.

After a family trip to Kenya 6 years ago, Chris Welles established American Rhino with the purpose of helping to end poaching against the African rhinos. To do this, Welles founded a start-up apparel company that aims to fund conservation efforts in East Africa.

American Rhino launched in the fall of 2016, and since has been busy selling clothes and learning how to best support conservation efforts in Africa, mainly saving rhinos.