Everything you see exists together in a delicate balance.
The number of lions in the world has declined by half. 100 years ago, there were more than 200,000 African lions. Today, that number has dropped to about 20,000 and unfortunately, it’s still declining. We have the opportunity to help bring them back, but it needs to be a group effort.
We reside on a Pride Rock of our own at American Rhino. We’re so proud of the work that we do with wildlife conservation groups in Africa, but we need the support of the world.
We’re thrilled about today’s release of The Lion King because of its ability to connect and create an emotional attachment between people and nature. While many people are generally aware of African wildlife extinction rates, it takes more than just awareness to make a difference. We need to band together to put a stop to the rapid decline of these animals across Africa. We hope that this film helps people visualize how we are all connected to nature and to each other. Together, we can keep life in the Circle of Life.
We are excited to release our “LION TOTE” to continue our standing commitment to the conservation of African Wildlife and our work towards reversing the decline of species.
Pre-Order the tote now through the 26th of July and 100% of the profits from the bag will go directly to the American Rhino Foundation's mission to protect African wildlife.